Combining AdWords, Bing Ads and Search Engine Optimisation for powerful online promotion

OnlineBDM owner, Don Eade

Don Eade, owner/operator of OnlineBDM, says . . .

"Having a great website is just the beginning of promoting yourself online. It doesn't make any sense at all to spend up big on a great website without telling the world about it. That's what your competitors are doing!

"You should be working on SEO and Pay-per-Click to ensure best use of your website. But it is not simple and not always clear running, as there have been (and still are) many "snake-oil salesmen" creating lack of trust in the industry."

OnlineBDM is all about getting your website as visible as possible on the two main search engines, Google and Bing. This is called Search Engine Marketing (SEM)

Search Engine Optimisation (SEO)

SEO encourages search engines like AdWords and Bing to rank your website as close to the first page and as high on that page as possible whenever someone enters search words that match your site's keywords.

Properly maintained, SEO works for you round the clock, every day, keeping your site as visible as possible. SEO is recognised by all search engines and is the most reliable way to ensure long-term recognition of your website.

Pay-per-Click (PPC)

PPC is exactly that. With AdWords and Bing Ads, you can get ranked on the first page of search results and you pay when anyone clicks on your listing to go into your webite, or to phone you.

The main PPC players (although they definitely aren't playing - they are deadly serious) are Google's AdWords and Microsoft's Bing Ads. Google launched AdWords with only 350 advertisers in 2000 and today more than a million of their advertisers generate tens of billions in revenue for the company.

Bing is a relative newcomer on the scene, with Microsoft introducing it as recently as June 2009 and giving it extreme power by integrating it with Windows 10 when that was launched in 2015.

What should you be using for best ROI?

Search Engine market share is currently 70/30 in favour of Google, while Bing is certainly maintaining market share and seems to be gaining more as time goes on.

For long-term stable, solid results - invest in SEO, but don't expect instant placements on page one. It takes time. Need instant recognition and great results? Considering the power of each of the engines, and the fact that very few people use both, it is a wise marketing move to use both AdWords and Bing Ads in any paid campaign.

If this strikes a chord with you . . .

. . . talk with us for online promotion
facts you can trust.

"It costs nothing for you to talk to us about that powerful advantages of AdWords, Bing Ads and our extremely affordable SEO Plus package. Phone us now."