What's so different about Online Business Development?

What's so different about Internet marketing basics when compared to the old-fashioned, 'whack an ad in the paper or on TV' scenario? What should you be doing differently in today's market?

As far as technique is concerned, nothing!

  • You still have to build trust with potential clients.
  • You still have to ensure you are honest with potential buyers.
  • You still have to engage people in interesting, knowledgeable conversation about your products or services.
  • And you still must find out who and what they are - and what they really want.

But that's where it ends. From start to finish, the sales trail is now vastly different, particularly if you are from the old school 'bricks and mortar' era.

Instead of waiting and merely hoping somebody will see your advert, you can

  • have prospects approaching you, rather than you approaching them . . .
  • be assured your marketing is far more cost effective . . .
  • often get immediate results with AdWords PPC, for an excellent ROI . . .
  • ensure that the right people see your advertising . . .
  • ensure they are vitally interested in what you have on offer . . .
  • have a multitude of ways to promote yourself - much of it free . . .
  • be confident that your marketing is long lasting . . .
  • almost effortlessly reach new markets and audiences . . .
  • know you are building authority and brand awareness.

And that's just the start of a huge list of benefits, as you will find very quickly. The biggest challenge for many traditional marketers is the danger of confusion because there are so many different paths to success, which is where we come in. We don't work in your business - we work on it!

Contact us now to talk over the possibilities.


K.I.S.S. is the best philosophy for readable websites

Our business development philosophy is 100% K.I.S.S.

(Keep It Simple, Stupid)

  • Visitors to your website aren't looking for anything complex, or smart, or impressive in a site.
  • They want service, products, or information, as easily read on a smartphone as on a desktop. It is as simple as that.
  • Our job is to keep your marketing simple, make your website easy to find, make it authoritative and make it work.
  • We will weed out any bad spelling, improve grammar, draw your readers in and vastly increase your site's role in giving you great results.

What you can gain from us:

Web marketing advice . . .

Gain the benefit of our extensive experience in marketing in the real world over the last 40 years. We have been webaholics for almost as long as the internet has been around, transposing our real-world experience into the new mainstream medium, always conscious of what works best offline.

A website that is a selling tool . . .

Our aim is to ensure your website really works.  We are not nerds or software enthusiasts interested in seeing the latest and the greatest designs with all the bells and whistles. They may look impressive but in reality get in the way of what really counts - selling your product or service - We are experienced marketers and salespeople, only interested in what works, what brings results and what gives you the best return.

Good copy writing is a valuable addition to your website

Copy Writing . . .

We often prefer revamping your own work (see Check your English, below) as you are more familiar with your business and its advantages to your clients. But tell us what you want, the elements you need to cover, the tone you would like to project, your unique selling points and we will write selling copy, consistent with the needs of SEO and PPC.

Check your English . . .

Bad English, grammar or spelling, can make you look plain dumb!  It's the quickest way to turn off possible buyers. They don't blame your webmaster, they blame you!   We will advise your webmaster of the mistakes and how they can be corrected.

Site overhaul . . .

Ask for suggestions on an overhaul of your present website. As well as many years of marketing experience and a comprehensive background in page design and typography, we have access to literally millions of effective illustrations. Ask for a quote.

Top class, efficient, honest, low-cost Search Engine Optimisation

We have developed a system of SEO that lets us gradually move your website up in the rankings and once they are on page 1 of the searches keep it there so you can gradually taper off any pay per click campaign you have been running. Contact us now to find all about it. A simple phone call will do the trick.