Our second concentration when promoting your company online (the first is to make sure your website is truly effective) is on AdWords and Bing Ads Pay-per-Click. Why? Because PPC gives the fastest results. You can't afford to wait for weeks to get results from your advertising spend. You can depend on AdWords or Bing Ads to ensure your prospects find you at the top of the search listings, usually very quickly after starting your campaign.
Okay - so what exactly is PPC? This will clarify it for you.
Wouldn't it be great if newspapers said to you "place an your advert with us and we will only charge you when someone looks at it and is interested enough to go and take a look at your Website. Plus, we won't charge you the thousand bucks or so that we usually want up front, we'll only charge you a couple of bucks every time someone follows through!"
You're right - that is an advertisers pipe dream. At least - it used to be, until Google revolutionised the advertising scene by creating AdWords. Google only charges when someone sees your advert and takes action. How fair is that? It is so powerful, that newspapers and magazines are downsizing and closing down as their ad revenue falls dramatically. All over the world, giant printing presses previously worth millions of dollars are standing in sorrow, waiting for the wreckers ball because they can no longer be sold.
Your PPC campaigns will make it much easier to attract new clients. You (and your accountant) will be impressed with the ROI. The message from every dollar you spend is only read by interested prospects. Nothing is wasted.
You will attract more people into your sales funnel. You gain the opportunity to convert more of them into customers. Call us today to experience a true transformation of your business because of an increase in sales opportunities.
We will take the time to get to know you and your business and find out exactly what you need and want in terms of online marketing. We will then develop a systematic approach, based around PPC campaigns and SEO, specifically tailored to your business, to generate the leads you need to increase sales and profits.