All major search engines like Google have primary search results - usually in the middle of each page - where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Whichever way you look at it, you pay for good rankings on any of the major search engines. You’re either paying whenever someone clicks on one of your ads (PPC). Or you’re paying someone like us to write or edit content and optimize your website for search (SEO). Or else you’re paying in terms of lost sales to your competitors who are doing the first two.
Why does your website need SEO? Because the majority of web traffic is driven by the major commercial search engines, especially Google.
Although social media and other types of traffic can lead prospects to your website, search engines are the main method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to attract traffic to your site, having vitally interested prospects chasing you, instead of the other way around.
Most internet users don't bother searching past the first page, so we make sure we pull out all stops to build your online presence.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too - your audience. Who are they? Where are they? What are they searching for help with? What do they want? When the content on your website answers those questions - and inbound links from other websites recognize that value -- search engines can rank you higher.
It's all about finding the terms and phrases - called keywords - that attract interested people to your website. It's about making your site useful to search engines, building links and marketing the unique value of your site.
Less than half of online consumers start their journey on the home page of a your website, so we make sure that each of your pages stands alone while drawing viewers into other pages.
Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel in the history of marketing. It's better than newspaper advertising, better than radio and better than television. As an investment, SEO gives you an exceptional rate of return compared to other types of marketing or promotion.