Pay per Click and SEO are different but both are important to online marketing

You probably know that SEO stands for search engine optimization. But what is it, really?

For a start, let's ensure you understand the difference between Pay-per-Click (PPC) advertising and SEO

  • Google AdWords and Bing Ads are both PPC advertising. Using PPC, we can very quickly get you listed within the top three or four slots of Search listings. Think of it as the higher cost, short-term solution for success in the lead generation game.
  • SEO is the art of optimising your website coding and content so that search engines pick up its presence on the Web and make a decision where to list it - preferably, from your point of view, as high as possible in the "organic" listings on page one of the search results. SEO is a long-term strategy, more affordable and it eventually should make it possible to cut back on PPC campaigns.

All major search engines like Google have primary search results - usually in the middle of each page - where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

It is important to handle SEO alongside any other marketing

The key word in SEO is "Search" and the sophisticated search engines of today can pick up any shonky practices, in which case you will probably be penalised. In our opinion, it's asking for trouble to handle your SEO in isolation from the rest of your marketing.

Which way are you paying?

Whichever way you look at it, you pay for good rankings on any of the major search engines. You’re either paying whenever someone clicks on one of your ads (PPC). Or you’re paying someone like us to write or edit content and optimize your website for search (SEO). Or else you’re paying in terms of lost sales to your competitors who are doing the first two.

Effective SEO requires a variety of different skills

Effective SEO takes hard work and a knowledge of your business. It is definitely worthwhile spending time on it for long-term results.

Good SEO will result in sales increases

This is the result you can expect from good SEO. Just bear in mind that it takes time and there is no magic bullet.

Why does your website need SEO? Because the majority of web traffic is driven by the major commercial search engines, especially Google.

Although social media and other types of traffic can lead prospects to your website, search engines are the main method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to attract traffic to your site, having vitally interested prospects chasing you, instead of the other way around.

Most internet users don't bother searching past the first page, so we make sure we pull out all stops to build your online presence.


Special warning notes:

  1. Once you could rank higher in searches by paying for inbound links to your website. But this ended in 2011, when Google started penalising sites with high numbers of suspect links. Today, too many links to your site from similar sources will lower your rankings in all search engines.
  2. Already have someone doing your SEO? If they don't have your passwords and don't make constant changes on your website, they aren't working on SEO for you! Either they don't know the right way to do SEO today, or they are having you on.

 


 

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too - your audience. Who are they? Where are they? What are they searching for help with? What do they want? When the content on your website answers those questions - and inbound links from other websites recognize that value -- search engines can rank you higher.

It's all about finding the terms and phrases - called keywords - that attract interested people to your website. It's about making your site useful to search engines, building links and marketing the unique value of your site.

Less than half of online consumers start their journey on the home page of a your website, so we make sure that each of your pages stands alone while drawing viewers into other pages.

Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel in the history of marketing. It's better than newspaper advertising, better than radio and better than television. As an investment, SEO gives you an exceptional rate of return compared to other types of marketing or promotion.